At L’AUR we strive for inclusivity. In 2020, dissatisfied with the current stigma surrounding hearing loss and hearing aids, Audiologist and Founder, Rita Kairouz, decided to create Little Auricles, a company born from the belief that hearing aids should not be hidden. Little Auricles designs and creates hearing aid jewelry to help eliminate the stigma associated with hearing loss and to increase awareness around hearing aids. Little Auricles was expanded in 2022 with the launch of L’AUR by L.A., our exclusive Australian designed jewelry brand that represents the ongoing battle for inclusiveness of deaf people in the hearing world. At L’AUR, we aim to continue increasing hearing loss awareness by trying to normalise hearing loss via the use of hearing aids and hearing aid jewelry on our models, in our campaigns and throughout our social media platforms. We want to reverse any social stigma around hearing aids by creating a “nothing to hide” perspective.

Our jewelry is crafted using either brass or 925 sterling silver bases with thick 18k gold plating, designed to last the test of time. We feature hand painted enamel on almost all of our products to give our jewellery a distinctive edge. We incorporate the infinity symbol in our signature s-clasp throughout our jewelry range to remind us that human possibilities are boundless and endless and together we can achieve anything.

We work to support deaf people in disadvantaged communities. 2% of our profits are donated to Sounds of Hope, a charity dedicated to helping deaf and hard of hearing people in developing countries who have been marginalised because of their hearing loss. We aim to increase awareness and provide access to audiological services in these areas.